On February 5th, 2025, a landmark moment unfolded in the world of football as Mizuno officially announced its sponsorship agreement with Portuguese football icon, João Félix. This isn't just a simple endorsement; it's a strategic partnership designed to significantly shape the future of Mizuno football globally.
João Félix will play a pivotal role, not only by wearing Mizuno's cutting-edge football boots on the world's biggest stages but also by actively contributing to the development of Mizuno’s performance football boots. His invaluable feedback will directly influence future product innovation, ensuring Mizuno continues to deliver elite-level gear. Beyond the pitch, Félix will also champion Mizuno's most important lifestyle footwear and apparel products, bridging the gap between performance and everyday style.
A Global Ambassador's Enthusiasm
João Félix shared his excitement about this new chapter, stating, “I am delighted to become the global brand ambassador for Mizuno, a Japanese sports brand with a long and rich history. Mizuno’s football boots are very light and comfortable. My first impression after wearing them were really fantastic and I am excited to play with these boots. Furthermore, I am looking forward to work closely with Mizuno to expand the brand globally.”
Mizuno's Vision for Growth
Akito Mizuno, President of Mizuno Corporation, echoed this enthusiasm, emphasizing the strategic importance of the partnership. "We are very pleased to welcome João Félix as a Mizuno brand ambassador. Alongside Félix, who has continued to shine on the world’s greatest stages since his teenage years, we will further grow and evolve Mizuno's football business globally. I am truly looking forward to bringing joy and inspiration to football fans around the world through this partnership.”
João Félix's Boot of Choice: The MIZUNO α II JAPAN
For those wondering what fuels Félix's incredible agility and skill, his boot of choice is the MIZUNO α II JAPAN. This football boot, meticulously crafted in Japan, stands as the most speed-oriented football boot in Mizuno's history. Its innovative design features high-grip "ZEROGLIDE α MESH" used throughout the tongue, insoles, collar lining, and upper lining. This crucial enhancement significantly reduces foot slippage during play, ensuring an enhanced fitting and maintaining the boot's featherlight feel.
About João Félix
Club：AC Milan(Italy)
Date of birth ：November 10, 1999 (Age 25)
Nationality : Portuguese
João joined SL Benfica in 2015 at the age of 15, and made his debut in the top team in 2018. When he was 19, he became the youngest player to score a hattrick at the UEFA Europa League. In the same year 2019, he won the Golden Boy award, which is given to the best player in Europe under the age of 21. For many years João already demonstrates his skills and performances at the world top stages and in clubs such as Atletico de Madrid, Barcelona and Chelsea. He made his debut for the Portugal national team in 2019, and participated in the 2022 FIFA World Cup and UEFA EURO 2024.
